The Drama of Display

March 26, 2010

...This is a visual study of a creative phase of retailing where every window is a stage, and where the display director-showman-sales-promoter has an unprecedented field of operation. The statement seems not so sweeping when one realizes how much of the theatre is in it, coupled with merchandising, and how much more than ornamentation there is in display.

Scans from The Drama of Display, Visual Merchandisng and its Techniques by Jim Buckley, published in 1953

This set at hi-res on flickr